News for June 2011

Mark Romig named CEO of N.O. Tourism Marketing Corp

June 21, 2011 Latest News

Mark Romig named CEO of N.O. Tourism Marketing Corp.

by Christian Moises, News Editor


Mark Romig has been named CEO of the New Orleans Tourism Marketing Corp. effective today. Romig started with NOTMC in an unofficial capacity June 2 after serving as vice president of marketing and public relations for Health Corporation of America’s Delta Division, which included Tulane University Medical Center, for three years. Before that, he was president of public relations at Peter A. Mayer Advertising. “The opportunity of contributing to the success of the New Orleans’ tourism industry is a great honor,” Romig said in a release. “I am anxious to begin a new chapter for NOTMC, and help initiate an unprecedented collaboration with all other organizations related to tourism.” Romig will make $163,000 a year and is eligible for up to a 30 percent increase each year if he meets certain goals. “In choosing a new CEO, it was obvious to the entire board that right in our own city was an individual that was more qualified than any candidate we could have chosen,” Darryl Berger, chairman of the NOTMC’s board of directors, said in a release. “Mark received a unanimous vote from the board, an indication of the confidence we have in his ability to lead.” Sandy Shilstone stepped down as president and CEO March 31 after 11 years at the helm. Jeremy Cooker, director of special projects, took over in the interim.

Economic Impact of Family Gras 2011

June 1, 2011 Latest News

The 2011 Family Gras Weekend in Jefferson Parish brought 4,092 out‐of‐town visitors who accounted for 11,571 visitor nights in the local area. The weekend generated a total economic impact of $6.6 million. This includes $3.4 million in direct spending and $3.2 million in secondary spending. In addition, the weekend generated over $0.5 million in state and local tax revenue.

UNO economic impact study data.